The iconic campaign “I’d Like to Buy the World a Coke” demonstrated the incredible potential of creating a movement idea. By inviting the audience to be part of something bigger, Coca-Cola transformed their product into a global symbol of unity and positivity, leaving an indelible mark on generations.
Idea Shift: Find a timeless concept, fill a missing gap, and unite people seamlessly with your brand, much like Coca-Cola did by aligning with the universal desire for peace and love.
