Boldy Bet
on The Muses
In 2009, Simon Sinek told everyone to Start with Why? Tomorrow morning your competition is paying someone to ask them “Why?” This is your first advantage.
Don’t laugh. We were once die-hard disciples of “why” too. But in every meeting, for every client, we couldn’t help but notice brows furrowed, the buzz of the room flat-lined, and possibilities dropped dead at the altar of “what we think we should say.”
We listened to the energy.
We followed the goosebumps.
We played in curiosity.
We researched our hunch and discovered we were on to something. Blair Dunkley’s Mind Models confirmed our experience — “why” only digs from the past. It provokes reason, rationalization, explanations, excuses, and justifications. We discovered limitless momentum blossoms from the muses of what, who, and how.
Your power of uniqueness and evolution inspires your dream customer to grow with you and leads them to new desires and possibilities. Creativity with intention is the unfair advantage.
It explores wild realms of imagination with a disciplined eye and resonant ear. Tomorrow morning you could be working with us — feeling goosebumps of clarity, deepening your focus through being understood and implementing your unfair advantage of becoming better.
Our Core 10.
- Creativity can solve any problem.
- Creativity is integral to strategy, conceptual thinking, and the execution of any medium.
- Graphic communication persuades best when the image intentionally amplifies the message.
- Simplify.
- Doing great work requires passion, discipline, and a strong work ethic.
- The best ideas come from understanding and empathizing with your audience.
- Impactful work flourishes from a deep understanding of human behavior, history, sociology, and psychology.
- The goal of communication is not to be clever or cute but to be clear and effective in delivering that message.
- Great communication requires a balance of form and content, style and substance.
- Creativity can and should be used as a force for positive change in the world.
MEET YOUR MUSES...
Melissa Kunde
GO CONFIDENTLY IN THE DIRECTION OF YOUR DREAMS! LIVE THE LIFE YOU'VE IMAGINED.
– Unknown Author
Melissa Kunde
Idea Architect. Action Chief.
Melissa is the Idea Architect and Action Chief who turns complex brand concepts into clear and magnetic communication.
With decades of experience in sales, radio, digital marketing, and leadership, Melissa is a powerhouse strategist and muse for brands seeking fresh ideas, clean design, and a stronger digital presence.
Her entrepreneurial spirit and foresight have earned her nationwide recognition, while her long-standing partnerships and certifications with DigitalMarketer and Wizard Academy attest to her exceptional skills.
Melissa is the secret weapon. She is a muse of creative ideas and force for moving big ideas forward.
Xavier Estrada
TRUE SIMPLICITY IS ABOUT BRINGING ORDER TO COMPLEXITY.
– Jonathan Ive
Xavier Estrada
With over 24 years of design experience working with trendsetting brands like Google, BMW, The Sharper Image, and U2, he has developed world-class design knowledge that gives his clients a competitive edge.
One of his greatest accomplishments was revolutionizing high-end product imaging and changing the way products are photographed and showcased in advertising, print, and websites.
He has a unique creative genius that influences every aspect of his work, turning flat images into nuanced visual narratives that resonate with consumers.
Xavier’s work portfolio is impressive and diverse ranging from industry giants to small businesses. His depth of skill represents years of designing brand identities, websites, SAAS platforms, advertising campaigns, brand packaging for major video games, tech gadgets, and luxury products.
Estrada’s ability to turn ideas into stunning designs make him a sought-after Chief of Brand Design.
THE EPIC BRANDS WE WORK WITH
