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Category: B2B World

What i’ve learned walking with giants: tony farrell’s journey part 2.

Tony Farrell's Journey - Part two

Note from Author: I had the distinct pleasure of interviewing Tony Farrell, a man who was the right-hand man and key witness to some of the biggest brands in the 80’s and 90’s.  This is part two of a three-part series. Click here to read Part One In the world of retail and direct marketing, […]

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©Copyright 2025, KÜCOMedia.com. All rights Reserved.
Welcome to KÜCO Media – a brand creative agency that helps ambitious and vision-forward small businesses and enterprise companies break through digital chaos with powerful storytelling and persuasive visuals. We specialize in providing outstanding art and copy for businesses that value attention to detail, as well as custom UI and UX for websites, brand identity, product packaging, and advertising.
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KÜCO Media: Sharper Brands Sell Smarter. We define your edge and authority, crafting sales-driven B2B brand clarity. From strategy to distinctive websites, content, and sales tools, we empower sales teams to connect with decision-makers and drive measurable growth with trust and thought leadership.
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Idea Architect logo
KÜCO Media: Sharper Brands Sell Smarter. We define your edge and authority, crafting sales-driven B2B brand clarity. From strategy to distinctive websites, content, and sales tools, we empower sales teams to connect with decision-makers and drive measurable growth with trust and thought leadership.
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©Copyright 2025, KÜCOMedia.com. All rights Reserved.
©Copyright 2025, KÜCOMedia.com. All rights Reserved.
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Johnny Winokur
Chief Gaming Strategist
Superpower: Consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Chris
Vice President of Sales
Superpower: Consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Xavier Estrada
Xavier Estrada
Chief of Brand Design
Superpower: Xavier’s superpower is his ability to imagine concepts turn them into vivid flowing narratives. This ability and transform brands and products into visual stories that captivate audiences and drive sales.
With over 24 years of design experience working with trendsetting brands like Google, BMW, The Sharper Image, and U2, he has developed world-class design knowledge that gives his clients a competitive edge.
One of his greatest accomplishments was revolutionizing high-end product imaging and changing the way products are photographed and showcased in advertising, print, and websites.
He has a unique creative genius that influences every aspect of his work, turning flat images into nuanced visual narratives that resonate with consumers.
Xavier’s work portfolio is impressive and diverse ranging from industry giants to small businesses. His depth of skill represents years of designing brand identities, websites, SAAS platforms, advertising campaigns, brand packaging for major video games, tech gadgets, and luxury products.
Estrada’s ability to turn ideas into stunning designs make him a sought-after Chief of Brand Design.
Melissa Kunde
CEO, Idea Architect, Action Chief
Superpower: Melissa’s superpower is her ability to turn complex or
hard-to-explain concepts into clear and magnetic communication through intuition and creative imagination.
Melissa is the Idea Architect and Action Chief who turns complex brand concepts into clear and magnetic communication. With decades of experience in sales, radio, digital marketing, and leadership, Melissa is a powerhouse strategist and muse for brands seeking fresh ideas, clean design, and a stronger digital presence.
Her entrepreneurial spirit and foresight have earned her nationwide recognition, while her long-standing partnerships and certifications with DigitalMarketer and Wizard Academy attest to her exceptional skills.
Melissa is the secret weapon. She is a muse of creative ideas and force for moving big ideas forward.
certified mobile
Dora Barilla, DrPH
Dora Barilla
President of HC2 Strategies Healthy Connected Communities.
My name is Dora Barilla, President of HC2 Strategies Healthy Connected Communities. We are a strategy consulting firm dedicated to fostering health and well-being through partnerships between health systems and community organizations. At a critical juncture for our newly formed company, we needed a partner capable of encapsulating and conveying our unique mission. Xavier Estrada Designs met this need with unparalleled precision.
Melissa and Xavier excelled in narrating our value proposition and crafting a compelling narrative for a service previously uncharted. Their approach went beyond simple web design; it was about shaping a transformative narrative for a substantive, interactive client relationship. As HC2 Strategies grew, handling government and managed care contracts, Xavier Estrada Designs was instrumental in enhancing our communication and design across various media. Xavier’s adaptability and commitment to excellence, bringing in additional expertise when needed, have been invaluable. Our growth and success reflect the bespoke, innovative support received from Xavier Estrada Designs, a partnership we value deeply. Thank you for the incredible impact on our journey.
Michael Mourgides
Michael Mourgides
Co-Founder of Concussion Media
Hi, my name is Michael, Co-Founder of Concussion Media. I want to share the outstanding experience we’ve had with KÜCO Media. Melissa and Xavier are phenomenal. Working with them from the initial branding to developing our website has been a remarkable journey. Melissa excels in the interview process, capturing the essence of our company to present our core strengths uniquely.
Melissa’s skill in extracting and articulating our company’s message for our website has made it a powerful tool for attracting potential clients. The transformation, including a complete rebrand and a new logo design, has been exceptional. Our website and branding now reflect our professionalism and the quality of our services, positioning us as serious contenders in our industry.
I highly recommend KÜCO Media for anyone serious about enhancing their business presence. With our new site, branding, and bios, we’re now equipped to engage with major buyers effectively. KÜCO Media provides direct, impactful content that ensures we are taken seriously. Working with them is a decision I assure you will be more than satisfied with. Thank you.
Sun Migliacci
Sun Migliacci
Founder and CEO for Yorbis
Hi there. I’m Sun Migliacci, Founder and CEO for Yorbis, and I’m here to talk about my incredible experience working with KÜCO Media. Before, I met Melissa and Xavier, Yorbis was in pre-launch phase and faced significant marketing and branding challenges. We were struggling to define our identity and effectively communicate our brand to our target audience. But then we discovered KÜCO Media and the genius behind it. Melissa, she’s not just a marketing expert, she’s a visionary. Melissa and Xavier have this incredible ability to listen, understand and craft a branding vision that’s unique to our business. She really took the time to learn about us, our values and our goals before our launch. And her personalized approach is really what sets her apart from the rest. With KÜCO Media guidance, we developed a solid branding and marketing foundation positioning us for a successful launch. If you’re looking for a marketing agency that can prepare your brand for successful debut and beyond, we highly recommend KÜCO Media with Melissa and Xavier. Thank you, Melissa and KÜCO Media for helping us pave the way for our upcoming lunch. We couldn’t have done it without you.
Shannon Hansen
Shannon Hanson
Lightfood Media
Hey there. Shannon Hansen here, founder of Lightfoot media, and several other marketing technology companies wanted to say a quick word about Melissa and Xavier. If you haven’t had the pleasure of working with them before, it’s pretty difficult to describe the experience of working with Melissa and Xavier, because it truly is on a different level. Um, I liken it too, if you’ve ever had the pleasure of being able to go and see the actual Mona Lisa, uh, in Paris, France, the experience is unlike anything else.
What do you compare the Mona Lisa to there? There’s no comparison. It’s in a league, all of its own. And that’s, that’s the experience with Melissa and Xavier, the work that they do and the quality, not just the quality of the work, but the professionalism that they exhibit in, uh, in doing the projects that they do. It’s in a league, all of its own.
It’s not comparable to anything else. There is no second Mona Lisa that can be compared. So when you talk about making your business stand out, which is really, really, I think what this is all about at the end of the day for you, you want your business to stand out like the Mona Lisa stands out. There’s no comparison. So if that’s what you need for your business, and I firmly believe, and in this day and age in the sea of, uh, of digital marketing and, and websites, uh, that’s what you need. You need differentiation on that level. And, um, how do you, how do you put a, how do you measure that? How do you put that into context? It’s only something that someone can see and experience similar to the Mona Lisa, until you’ve seen it for yourself. You just don’t know the difference that how special it is.
So that’s the level of, I firmly believe that’s the level of quality of work that Melissa and Xavier, uh, turn out. Uh, I’ve seen that to be the case in all of the work that, um, that they’ve done for us in our companies. And I see that in all of the work that they do for, uh, for their other clients as well, it’s just, it’s next level. There’s no comparison. And I firmly believe, like I said, that’s where each and every business needs to take itself in this day and age to differentiate itself from everything else that’s out there in that sea of, of, uh, uh, of the internet. So I hope that helps you, uh, my wholehearted recommendation for working with Melissa and Xavier, whatever the price is, it’s worth it. Um, it’s probably gonna be, uh, more expensive than what, uh, what you might get a quote from other people, but again, you know, you don’t wanna be lost in that sea of, uh, of the internet. So hope this helps have a great day. And I look forward to seeing your website, uh, or your, uh, your brand get designed by Melissa or Melissa and Xavier take care. Bye-bye.
Richard Thalheimer
Richard Thalheimer
Founder & CEO, The Sharper Image, Author and Investor
Xavier is creative pioneer. His masterful design work influenced the success of The Sharper Image catalogues and shaped our retail stores visual experience.
His inspired work represents in three decades of striking cover designs, cutting edge photography art direction and eye-catching ads. His inspired and supportive nature always pushes for more.
Xavier’s expertise helped make The Sharper Image iconic and has impacted the major brand advertising trends we see today.
Over the past 25 years, his team has always exceeded my highest expectations. I choose them for all my endeavors whether it be new brand concepts, books, catalogs, filming product videos, web design, photography, ads or creating unique packaging. In my experience, the key is finding people who make your ideas better. It’s a game-changing asset to your company to hire creative professionals who take ownership in your succes and drive your vision-forward.
Xavier and, his partner, Melissa are a dream team. They rarely have openings because people like me partner with them for years. If they reach out to you or you’re introduced to them – bring them on board or get on their waiting list. Talent like them is rare. When excellence comes knocking, open the door and invite them in.

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